My Best 11

Fantasy football and match-prediction app, live on Google Play and the App Store

Lead Product Designer on a UK-regulated betting app (Ingenious App Studios). I designed 500+ production-ready screens across Android and iOS onboarding, fantasy gameplay, wallet/payout flows, and admin plus a full component-based design system.

500+ Production screens
2k+ Play Store downloads
iOS + Android Platforms
Player · Admin · Store Surfaces

The product

MB11 asks football fans to back their own judgement rather than their luck. It runs two competing game modes side by side, and the design problem was making both legible inside one app without either feeling like a bolt-on.

My role

I designed the app end to end and the operator tooling that supports it. That meant holding the free tier, the paid tier and the admin surface in one system rather than designing three products.

Two modes, one mental model

Fantasy and Showdown score differently and reward differently. I gave them a shared shell, the same entry pattern, the same leaderboard grammar, the same result states, so switching modes never asks the player to relearn the app.

Designing for the losing week

Prediction games live or die on what happens after a wrong pick. Showdown does not end a run on one miss, and the UI had to make that survivable feeling obvious, not buried in the rules screen.

The admin side

Someone has to load fixtures, open contests and settle results every gameweek under time pressure. I designed that dashboard around the weekly operational rhythm rather than as a generic CRUD panel.

Shipped live and regulated

MB11 is live on Google Play and the Apple App Store with 500+ downloads. All user flows originate from my design work.