Prooval

Creator monetization platform, from HacktheJobs pivot to 16,000+ users

As Founding Product Designer I led product direction from concept to a live marketplace. Within 7 months of pivoting: 16,567 users, 2,420+ products listed, 4,228+ bookings.

16,567 Registered users
4,228+ Bookings made
2,420+ Products listed

The challenge

Professionals were juggling DMs, scattered booking tools, and separate storefronts to sell what they know. The founding team needed a product vision that could validate quickly and still scale across very different niches.

My role

As founding product designer I owned discovery through production-ready UI, partnering with engineering and marketing from day one.

Discovery and the pivot

Research on HacktheJobs pointed away from a jobs product and toward creator monetization. Prooval reframed the same audience around a unified professional page, and the design had to carry that repositioning without losing the existing users.

The core experience

I designed the flows that shipped: single-link pages, marketplace discovery, session booking, digital product sales, and webinar hosting.

Validation

Prototypes went out to early users before build, and I iterated with engineering on implementation fidelity through launch.

Impact

Prooval became a live marketplace generating real income for professionals across multiple countries within 7 months of pivoting from HacktheJobs.